- Since 1993, he has been involved in the media and advertising market. He specializes in market research, media monitoring and new technologies.
- In the years 1996-2004, he was the marketing director of BR TVP. Adviser to Polish and foreign media organisations, Chairman of the Supervisory Board of Polskie Radio S.A. (2009-2011). In 2010-2011, he was the head of the iTVP HD department responsible for new media in TVP. Since 2012, he has been running Research Partner.
- Author of many studies on new media, technologies, product placement, Internet advertising and sports sponsorship.
- Permanent co-worker of Nielsen Media Research and Pentagon Research.
- Member of Polskie Towarzystwo Badaczy Rynku i Opinii (Polish Society of Market and Opinion Researchers).
