Since 1993, he has been involved in the media and advertising market. He specializes in market research, media monitoring and new technologies.
In the years 1996-2004, he was the marketing director of BR TVP. Adviser to Polish and foreign media organisations, Chairman of the Supervisory Board of Polskie Radio S.A. (2009-2011). In 2010-2011, he was the head of the iTVP HD department responsible for new media in TVP. Since 2012, he has been running Research Partner.
Author of many studies on new media, technologies, product placement, Internet advertising and sports sponsorship.
Permanent co-worker of Nielsen Media Research and Pentagon Research.
Member of Polskie Towarzystwo Badaczy Rynku i Opinii (Polish Society of Market and Opinion Researchers).