Customer satisfaction surveys

An important aspect influencing the company’s development is the opinion of customers and their satisfaction with the services and products offered. Customer satisfaction surveys are one of the basic tools for building a long-term customer relationship with the company.

Brand and image research

We examine spontaneous and aided awareness, image perception in the target group (ours and clients of competing brands), key drivers and image barriers that affect sales.

Usage & Attitude (U&A)

The goal of U&A is to describe the target group of a given product through the ways of consuming a given product and its relation to the product category. We put emphasis on the consumer behavior of respondents and the attitude towards a given product.

Advertising campaign tracking

We study the mutual influence of different consumer behaviors. We analyze the impact of external factors and the change in basic indicators related to the condition of the brand.

Pre-tests of creative concepts

Pre-tests help to choose the best creative concept, change its elements that potential consumers indicate as less interesting and less effective.

Evaluation of video materials by mimic reaction analysis (Ellen)

It is used for the appropriate selection of advertising spots, animatics in terms of future advertising creations, movie trailers, series pilot episodes and all other audiovisual materials. It also allows you to check the consumption of advertising spots or competitiveness in relation to market rivals.

Brand experience

Brand image in relation to competing brands. The aim is to diagnose the brand, which allows to capture its strengths and weaknesses in the eyes of consumers from the target group and users of competing brands.

Customer journey

The survey allows for a very detailed examination of the decision-making process along with the motives of potential consumers (drivers, barriers of the purchase process). It allows you to verify marketing plans, both in the case of existing brands and new ones, only introduced to the market.

Employer branding

We analyze the employer’s brand from the point of view of employees and other stakeholders who are part of the HR process – internal and external. We examine the image, satisfaction, loyalty and entrepreneurship of employees in the context of the broadly understood business environment of the company (including former and potential employees).

Sports sponsoring monitoring and product placement

• Graphic displays of brands and products are monitored, marked with an unambiguously recognizable logotype or other characteristic for a given brand / product (except for cars, where only such displays in which the logotype is visible are examined).
• Each brand is described in terms of the length of the exposure, its financial value and the number of exposures. In addition, we provide exemplary creations and describe the placement in terms of the way the product is presented (set design, actor, text information).
• Monitoring allows you to check the effectiveness of your own activities by comparing your expenses with the media value of indications on television, in the press and on the Internet. They help to make decisions about extending the communication mix to sport and product placement, as well as to determine the activity of industry competitors in this area and the effectiveness of their activities.